About Us
-Gradient. is a premium and niche clothing brand that blends the playful spirit of Sanrio characters with the energy and edge of rap culture, all infused with bold gradient color. Our pieces merge iconic Sanrio graphics and rap-inspired designs with contemporary streetwear to create unique and stylish pieces that are perfect for the fashion-forward individual. Our brand caters to those who value both comfort and self-expression in their wardrobe, and who appreciate the fusion of diverse cultural influences. With a focus on high-quality materials and expert craftsmanship, each piece is designed to bring out the wearer's unique style and personality. Our collection offers a range of options, from casual streetwear tops to bottoms, all infused with the fun and playful spirit of Sanrio, the energy of rap, and the bold gradient color palette. Join the -Gradient. community and stand out in the crowd with our one-of-a-kind pieces.